When you’re running Facebook Ads, it’s incredibly important to measure their success. Luckily, with Facebook conversion tracking, you can do just that!
Even as big shifts happen in the world of advertising on Facebook, the Facebook Pixel is still an incredible way to track conversions. Understanding Facebook conversion tracking helps you strategically move forward without wasting valuable time or money.
What Is The Facebook Pixel and Facebook Conversion Tracking?
To understand the way that the Facebook Pixel works, let’s use a more tangible example.
Imagine that your website is actually a cupcake shop in your small town. When people enter your shop throughout the day, they might browse around, just take a menu for later, or even make a purchase. These people represent your website traffic!
Your Facebook Pixel is like a little bell on the door signaling that someone has just come in. But the coolest part is that unless someone actively opts out, your Facebook Pixel will track what they’re doing after they leave your website, too.
Once those “website visitors” leave your website (or in this case, the cupcake shop), let’s imagine that they’re strolling through your small town. In reality, maybe they’re scrolling through their Facebook newsfeed or swiping through Instagram stories.
Your Facebook Pixel will track their destination and allow you to strategically remind customers that they had a craving for cupcakes—and that your cupcake shop is a great option. You can offer special promotions or offers to draw people back to the bakery, or even just give them more information about what you have to offer.
In that example, you get to see that the Facebook Pixel tracks cookies (little digital signatures showing where someone’s browsing) so that you can effectively retarget those audiences.
Why Is Facebook Conversion Tracking So Important?
Now, you likely have a handle on how Facebook conversion tracking works on a pretty basic level. But what’s more important is that you understand why it’s so important!
Here are some of the best reasons to use Facebook conversion tracking as an integral part of your Facebook Ads strategy. From measuring efficiency to determining ROI, it really is important to use.
You Can Evaluate Your Marketing Strategy
With Facebook conversion tracking, you can evaluate the success of your marketing efforts as a whole. As a business owner, you have a lot to think about. No entrepreneur wants to feel like they’re wasting time or money pursuing the wrong strategy.
But in order to know whether a strategy is working, you have to track its success. If you want to make sure that investing in a Facebook Ad campaign is worth it, Facebook conversion tracking is the key.
You’ll be able to see ROI and conversion rates for each of your ads or ad sets and use that information to strategize in the future.
Figure Out Which Ad Campaigns Are Most Successful
Beyond evaluating your marketing strategy as a whole, you can figure out which of your individual Facebook Ad campaigns are the most successful.
With Facebook conversion tracking, you can access specific pieces of data to help you rank the effectiveness of your ads. This lets you hone in on a marketing strategy that’s specific to YOUR results!
Optimize Your Ads
You’ll also be able to create better ads in the future using Facebook conversion tracking data.
Since you’ll be getting access to key pieces of information about conversions and leads, you can optimize your ads for specific goals aligned with those pieces of data.
You Can Measure ROI
As a business owner, ROI (return on investment) is incredibly important. It lets you know that the marketing efforts you’re taking are creating worthwhile results in your business.
Facebook conversion tracking helps you track conversions, like email subscribers, sales, and other conversion metrics. That way, you’ll be able to effectively understand the ROI for each of your ads.
Evaluate A/B Testing Ad Performance
A/B testing means running one ad to one group of people and another to a different group. Facebook conversion tracking allows you to measure the success of your A/B tests and strategically improve your ad creation long-term.
When you aren’t sure which ads are driving the most conversions, you can’t make data-driven decisions. Conversion tracking helps you know exactly where your best results are coming from.
Facebook’s Algorithm Will Prioritize Running Ads The Right Way
We all know that Facebook’s algorithm changes all the time. But when it comes to businesses running ads, Facebook learns on the go.
The algorithm for Facebook tracks who converts on your ads, and then strategically targets people like those who converted! The more conversions you receive, the more Facebook learns about who they should target next to improve results.
This is one of the biggest reasons why Facebook conversion tracking matters. You don’t want to miss out on this incredible opportunity for algorithm optimization.
Facebook conversion tracking is one of the most important things to set up and monitor if you’re running Facebook Ads. It’s essential that you understand the data surrounding your ads so that you can make decisions based on data and patterns!