One of the coolest parts of being human is that we’re all unique. Your strengths and weaknesses are totally different from your family, friends, and co-workers. Identifying your unique business strengths is powerful in letting you work more effectively! 

It’s easy for most people to think about what we should improve on and where our weaknesses lie. But when it comes to identifying our strengths? Not so much!

As we grow up, we really aren’t taught to focus on our strengths. Instead, we prioritize our weaknesses—think about job interviews, college essays, and other places where weaknesses were a key topic of conversation. 

It’s amazing that some people thrive working with numbers while others naturally weave together emotionally intriguing stories. Finding your business strengths and playing to them will help fast-track you toward success, no matter your niche. 

Why Is It Important To Analyze Your Business Strengths? 

Figuring out your individual business strengths is essential to finding success. When you know your strengths, you’re able to focus on tasks and goals that play to them. You’ll know what to outsource and where you’re really able to succeed. 

Doing some research will help you start to understand your business strengths on a deeper level. 

Here’s a list of some things to start reflecting on: 

• Your attitude while working
• Customer service skills
• Leadership skills
• Relationships with customers
• Integrity
• Efficiency
• Goal setting

These aren’t the end-all, be-all of business strengths by a long shot. Instead, they’re a few traits to start considering as you begin working toward identifying your business strengths. 

You’ll also be able to work better with others when you know your strengths. It’s much easier to collaborate with a group when you aren’t trying to do everything yourself! 

How To Figure Out Your Business Strengths As An Entrepreneur

Figuring out your business strengths unlocks your true potential and helps you make the right decisions about what to work on. 

Here are six ways you can identify your own business strengths and start using them to make decisions and prioritize!

What Soft Skills Do You Have? 

Let’s start off with soft skills. These are personal attributes that help you seamlessly, effectively, and peacefully interact with others. You can’t necessarily quantify your soft skills since they’re based more on emotions and people. 

Here are some examples of soft skills you may have: 

• Optimism
• Resilience
• Patience
• Being a good listener
• Self-awareness

As a business owner, soft skills are incredibly important. They help you create key relationships with your customers and build your business around a true identity. Those meaningful connections can take you far as you work to grow your business. 

Soft skills are a good place to start in discovering your business strengths.

Reflect On Your Wins

We don’t spend enough time celebrating our wins, both big and small. As you accomplish things, make progress, and achieve your goals, it’s important to honor those victories. 

And when you start to reflect on your wins, it’s easier to identify your business strengths and learn about yourself. 

Think of a time when you did a really tremendous job on something challenging, a time you felt accomplished, or something you’re proud of. Consider what you were doing and what skills led you to success in that area. 

Think About Your Natural Business Strengths

A huge part of determining your business strengths is to look inward and consider your past. What has always seemed to come naturally to you? These might be a good indicator of your business strengths. 

You can also think about what your friends, family, teachers, and coaches have always told you that you’re a natural at. These strengths vary and could include friendship, academic, logistics, empathy, and other skills. 

Try to make a list of five things you’re really naturally good at, and then consider what soft skills shaped those abilities. 

Take A Personality Test and Apply The Results To Your Business

A personality test like the Myers-Briggs Personality Type Indicator is a good way to identify your business strengths. This test is one of the most popular personality tests, and it helps you understand the individual qualities that make you, well…you! 

When you use a test like this to help you understand yourself on a deeper level, you can make better decisions about your professional life. Overall, you’ll be healthier, more productive, and happier. 

This test has been designed to provide you with a personality type result based on the questions you answer. There are 16 possible results, and there’s no right or wrong. It’s a good idea to try this test if you’re struggling to identify your business strengths. 

What Hard Skills Do You Have? 

Hard skills are easy to measure and well-defined. Most of us think of hard skills when we think about strengths or skills, but they aren’t necessarily more important than soft skills. 

You can learn and acquire hard skills over time, but soft skills happen more naturally. But hard skills are important if you want to maximize your potential and be successful. 

Here are some hard skills you might have or want to learn:

• Coding
• Writing
• Data analysis
• Marketing
• Design

Remember That Business Strengths Usually Align With What You Love

A huge part of finding your business strengths is to consider what you truly love. What lights you up each day? If you didn’t have to work, how would you spend your time? 

Most of us love to do things that we’re already good at. That’s why this is another great way to identify your strengths. Look at what you love to do and see which soft skills align. 

This way, you can hone in on your core business strengths. 

Your business strengths help you understand yourself better so that you know what to do and what to delegate. As you work to grow as an entrepreneur, knowing your strengths is essential!